Plan the Story
Before diving into editing, clarify your video’s story and purpose. Identify the key message, target audience, and emotional tone.
Numbers don’t lie !
1
%
of consumers would rather learn about a product or service through video
1
%
Is how much mobile video consumption rises each year
What’s in video editing ?
Video editing VS Video production
Video editing
comes after the filming is done. It’s the post-production phase where all the raw footage is carefully pieced together and polished. Editing includes selecting the best takes, trimming unnecessary parts, adding transitions, integrating music or sound effects, and adjusting colors to achieve the desired mood.
vs
Video production
is the process of capturing all the raw material needed for a video project. It encompasses everything from the initial planning phase like developing a concept, scripting, and storyboarding to scouting locations, casting, and setting up filming equipment.
Takeaway
video production encompasses the entire project from its conception through to release. Video editing, on the other hand, only refers to the post-production stage.
Bottom line
production is about gathering the raw content, while editing is about refining and assembling that content into a complete, polished video. Both stages are essential, yet each has a distinct role in the creative process of video making.
Why bother?
Video editing is like making a gourmet sandwich with all the fixings. First, you’ve got the raw ingredients: bread, meats, cheeses, and toppings (a.k.a. your raw footage). You start by picking only the best slices and freshest veggies, then carefully trim the extras. Now, you can layer things just right—maybe a bit of suspense first, then some excitement, with a touch of drama as the flavor punch. Next, you add condiments: the perfect blend of music, sound effects, and maybe a dash of color grading for extra “zing.”
Finally, you press it all together, cut it cleanly, and present it on a plate so that each bite flows smoothly into the next, leaving your audience satisfied and wanting more. In the end, video editing transforms a bunch of separate ingredients into a savory experience that has everyone saying, “I need more of that!”
Process
ProcessProcess
Organize Footage and Assets
Import all footage and audio files into your editing software, then categorize them. Organize clips, audio, music, graphics, and effects in separate folders to easily find what you need.
Create a Rough Cut
Start with a rough draft by arranging the main clips in sequence, cutting out unnecessary parts, and establishing a basic flow.
Add Effects, Music, and Polish
Now, refine your edit by adding transitions, music, and any visual effects that enhance the video. Focus on color correction, audio mixing, and timing to create smooth, captivating visuals.
Review and Export
Watch the entire video several times to catch any final tweaks. Once you’re satisfied, export the video in the appropriate format for your platform.
