Define Your Brand’s Core Purpose and Values
Before picking colors or logos, Ask: Why do you exist, and what do you want people to feel or achieve with your brand?
Numbers don’t lie !
1
%
of people recognize a brand by its logo.
1
s
is all it takes for a customer to form an opinion about a brand
What’s in brand identity?
Brand Identity VS brand image
brand Identity
Is your brand’s carefully crafted personality, created by you and your team. It’s the message you want to put out there and how you want people to think about your brand
vs
brand image
Is the impression people actually have of your brand after experiencing it. It’s shaped by how they feel about your product, customer service, social presence, and reputation.
Takeaway
Brand identity and brand image are like two sides of a relationship; one’s about what you intend to be, and the other is how you’re actually perceived.
Bottom line
In short, brand identity is who you say you are, while brand image is who they say you are. The sweet spot? When they match perfectly.
Why bother?
Imagine brand identity as your brand’s Tinder profile. It’s not just about looking good with the logo and colors (although a killer logo never hurts); it’s also about having that witty bio, knowing exactly what you stand for, and being unapologetically yourself.
When done right, it’s what makes people swipe right and stick around. It’s why Nike’s “Just Do It” feels like motivation with a side of tough love, or why Apple’s sleek designs make you feel like you’re buying a piece of the future.
Process
ProcessProcess
Understand Your Audience Deeply!
Get inside the minds of your target audience. Study their demographics, interests, and even quirks. Are they adventurous, comfort-driven, tech-savvy?
Create a Visual Identity That Speaks
This is where your brand “wardrobe” comes in colors, logo, typography, imagery, and style. Everything should reflect your values and appeal to your audience.
Establish a Unique Brand Voice
How you talk is as important as how you look. Your tone of voice should reflect your brand’s personality: playful, sophisticated, trustworthy, quirky?
Consistency and Adaptability
Consistency is key for people to remember and trust your brand.
