Define
your goal
Identify what you want to achieve: more website traffic, conversions, or brand awareness.
Numbers don’t lie !​
+
1
people worldwide are using social media in 2024
+
1
$
is the projected market volume for ad spending by 2028
What’s in the Social Ads?
Boosted posts VS Ads
Boosted posts
They are quick, easy, and great for getting extra eyes on a post that’s already doing well. However, it’s somehow like renting a billboard: you get visibility, but you’re not really sure who will be passing by.
vs
Social Ads
They, however, are like getting a full marketing team behind your post. You don’t just rent a billboard, you know exactly who’s driving by, where they’re going, and even what snacks they like (if needed)!Â
Takeaway
In social Ads, we can fine-tune everything: target specific audiences, run A/B tests, use custom formats, and track conversions with precision.
Think of it this way
While a boosted post is like a quick energy drink, ads are your personal trainer, helping you strategically reach those long-term gains!
Why bother?
Think of a coffee shop with a perfect location, instagrammable décor, and cappuccinos to die for.Â
But… without any signs! Like literally no one knows it even exists!
Picturing the owner catching flies, right? That’s how empty it would be!
Now, let’s imagine putting up some dazzling, targeted ads that not only show off the shop but speak directly to coffee lovers miles away. It would bring the ideal customers straight to the door, even those who didn’t know they needed coffee until the ad reached their feed.
That’s the power of social ads. They don’t just boost awareness, they make sure you’re not just another business waiting to be discovered – they turn browsers into buyers.
Process
ProcessProcess
Define
Know your audience
Pinpoint your target audience by considering demographics, interests, behaviors, and location
Choose the right platform
Select the social platform that fits your audience and goals.
Create compelling content
Design eye-catching visuals and write persuasive copy with a clear call-to-action (CTA).
Set budget & Targeting
Determine your budget and define precise targeting options.
Launch, Monitor, and Optimize
Launch your ads, monitor performance metrics (click-through rates, conversions), and adjust based on what’s working.
