Keyword Research
Start by identifying the right keywords that people are searching for in your niche. Use tools like Google Keyword Planner or Ahrefs to find a mix of high-traffic and niche-specific terms to target.
Numbers don’t lie !​
1
%
of online experiences begin with a search engine
1
%
Is how much SEO drives more traffic than organic media
What’s in SEO ?
SEO VS SEM
SEO
SEO is about organically improving your website’s ranking on search engine results pages (SERPs) without paying for ad placements.
vs
SEM
SEM is a broader approach that includes paid search advertising (often called PPC, or pay-per-click) to achieve visibility on SERPs.
Takeaway
SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are both strategies to increase visibility on search engines, but they differ in approach and focus.
Bottom line
SEO is the marathon runner – it builds long-lasting, organic results but requires time and patience. SEM is the sprinter – it’s fast and effective for immediate traffic, but only lasts as long as your ad budget.
Why bother?
SEO is like planting a garden. First, you do your research (aka find the right keywords) to figure out which plants (or content) will thrive. Then, you prep the soil—optimizing your site structure, loading speed, and mobile-friendliness so everything has a solid foundation to grow. Once you plant those seeds (create content), you have to water them (keep updating and optimizing) and maybe add a little fertilizer (build backlinks) to help them grow strong. It takes time, but with consistent care, your garden will start to flourish, attracting visitors like butterflies who love what they find.
Process
ProcessProcess
Optimize On-Page SEO
Place those keywords in critical spots: titles, headers, meta descriptions, and URLs. Keep your content naturally engaging while incorporating these terms.
Create Valuable Content
Write helpful, relevant, and engaging content that answers your audience’s questions or solves a problem. Quality content not only draws visitors in but keeps them coming back, establishing your site as an authority in its field.
Build Quality Backlinks
Aim to get reputable sites to link back to your content. Focus on quality over quantity by collaborating with influencers, writing guest posts, and engaging in industry forums. Backlinks are like endorsements that boost your credibility in search engines’ eyes.
Monitor and Improve
Use tools like Google Analytics and Search Console to track your performance. Watch for what’s working and what’s not, and keep refining your approach.
