Define
your goal
outline what you want to achieve: increasing website traffic, generating leads, boosting sales, or enhancing brand awareness
Numbers don’t lie !
1
%
(Return On Investment) is what Google estimates Google Ads delivers.
1
%
of individuals depend on ads to influence their purchase decisions.
Google Ads Search VS Display Ads
Google Search Ads
When someone types a query into Google, your ad lights up right at that moment, guiding them directly to what they need. It’s all about being at the right place at the right time! These ads are text-based and appear above or below organic search results, targeting users who are actively searching for specific products or services.
vs
Display Ads
They appear on various websites, apps, and mainly YouTube, showing up even when potential customers are just browsing or scrolling through cat videos. Display Ads use images, videos, and animations to pique interest, often serving to create brand awareness and attract those who might not know they need your product yet.
Takeaway
While Search Ads target users who are actively looking for solutions, Display Ads are designed to create brand awareness and capture users’ attention even when they’re not actively searching.
The bottom line
both Search and Display Ads are important to create a comprehensive marketing strategy that addresses both immediate needs and builds long-term brand awareness.
Why bother?
Imagine you’ve just launched an amazing new gadget that could revolutionize the way people cook.
You post about it on social media, write a blog, and even tell your friends.
But … unless your target audience is actively looking for cooking solutions, they might never hear about your invention.
Now, enter Google Ads!
It’s like placing a giant billboard right in front of the kitchen of every aspiring chef in town. When someone searches for “time-saving kitchen tools,” your ad pops up, inviting them to discover your innovative gadget.
That’s what to expect after running an effective Google Ad: you don’t need to just wait for your audience to find you, you’re strategically putting your message in front of people who are actively interested in what you offer.
Process
ProcessProcess
Define
Conduct keyword research
use tools like Google Keyword Planner to identify relevant keywords that your target audience is searching for
Create compelling Ad copy
write engaging, clear, and concise ad copy that highlights your unique selling points (USPs), including strong calls-to-action (CTAs) to encourage clicks.
Optimize landing page
Ensure the landing page linked to your ad is relevant, user-friendly, and optimized for conversions.
Set a budget and bidding strategy
Determine your budget and choose an appropriate bidding strategy (like Manual CPC, Target CPA, or Target ROAS) based on your campaign goals.
Monitor, Analyze, and Optimize
Regularly review campaign performance metrics (CTR, conversion rates, Quality Score) to identify areas for improvement
