Know What You Want to Say
First things first: why are you emailing? Are you announcing a sale, launching a product, or just popping into their inbox to say, "Hey, remember us?" It’s like when you call someone.
Numbers don’t lie !
1
%
of people check their emails every day
+
1
M$
the estimated email marketing market size by 2034
What’s in E-mail Marketing?
E-mail marketing VS SMS marketing
E-mail marketing
E-mail marketing is like sending your customers a love letter except instead of “I miss you,” it’s more like, “Here’s 20% off your next order!” With room for long, detailed content, it’s perfect for newsletters, promotions, and updates that need a bit more storytelling flair.
VS
SMS Marketing
SMS marketing is like texting your crush; short, sweet, and straight to the point. You’ve only got 160 characters to make your offer, so there’s no time for small talk. The good news? People read texts like they’re life or death, so your message gets seen fast.
Why bother?
Imagine you’re hosting a big party. Now, e-mail marketing is like sending out those fancy invitations with all the details, the theme, the dress code, and maybe even a little map.
You want people to know exactly what’s going down and get them hyped up.
You’ve got room to add glitter (or GIFs), maybe throw in a playlist link to get the mood going early, and even sneak in a coupon for a pizza.
Sure, some people will RSVP a little late, probably buried under their pile of unread invites from other parties but when they do, they’re gonna know everything they need to show up in style and ready to party!
So, when you’ve got something important, fancy, or just jam-packed with juicy details to share, e-mail marketing is your party invitation.
You can’t exactly text all that info in 160 characters unless your party theme is “show up… or don’t.”
Process
ProcessProcess
Build Your List
No one likes gate-crashers. Your email list should be filled with people who actually want to hear from you. Ask nicely (through sign-up forms) and make it worth their while (with freebies, discounts, or memes).
Create the Email
Here’s where you craft your digital masterpiece. Write a snappy copy, add some visuals that don’t scream “stock photo,” and include a big shiny button that says, “Click me! I’m important!”
Send It at the Right Time
You know those people who text you at 3 a.m. to ask if you’re awake? Don’t be like them. Pick a time when people are likely to actually open your email, like when they’re bored at work or pretending to be productive.
See Who Opened It
After sending, channel your inner detective. Check who opened it, who clicked, and who ghosted you entirely. Use this info to improve next time.
