User
Research
Uncover your users' needs and desires.
Numbers don’t lie !
+
1
A good UX design can boost website conversion rates.
+
1
%
A well-executed UI design can increase website conversion rates.
What’s in the UI/UX mix?
UI vs UX
UI design
(User Interface) is the beauty. It’s all about the look, the style, the vibe. UI allows you to choose the colors, buttons, and layout that make everything visually appealing.
vs
UX design
(User eXperience) is like the skeleton of a platform. It’s all about the journey, from the moment users land on your website to when they (hopefully) click “buy” or “contact”.
Takeaway
UI is concerned with optimizing the color of a button so that it is immediately visible. However, UX questions the need for that button.
Think of it this way
UX makes sure the restaurant has good service, while UI picks out the fancy decor and mood lighting. Together, they create a delightful dining experience!
Why bother?
Imagine you need to withdraw cash from an ATM.
You found a modern ATM with a sleek appearance, colorful touchscreens, and an attractive layout of options.
You like it! However, when you try to withdraw your money you find that the touchscreen is slow to respond, the menu options are messy and difficult to understand, and the card reader sometimes has difficulty recognizing your card.
Would you get back to that ATM again?
Of course NOT, right?
As for users navigating your platforms (website, app …). A well-designed interface keeps them happy, guiding them effortlessly, while a great user experience makes sure they stick around.
Process
ProcessProcess
User
Information Architecture
Organize content so users can navigate easily
Wireframes & Prototypes
Sketch so you can visualize concepts before proceeding with development.
Visual
Design
Create eye-catching interfaces
Usability
Testing
Ensure that everything works flawlessly.
Responsive
Design
Ensure a consistent and enjoyable experience across all devices.
