Plan and Prepare
Determine the purpose of the shoot and the message you want to convey. Research styles and setups that resonate with your brand. Create a mood board to visualize your ideas. Choose the items you’ll be shooting.
Numbers don’t lie !​
1
%
Is the increase conversion rate of high-quality images
1
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Is the how many times the return on investment of professional photography
What’s in product shooting ?
Product Shooting VS Photo shoot
Product shooting
This specifically targets products, such as clothing, electronics, food, or any tangible item that a brand wants to promote.
vs
Photo shoot
This term is broader and can encompass various types of photography, including portraits, fashion, events, landscapes, and more.
Takeaway
Product shooting is a specific type of photo shoot dedicated to marketing and selling products.
Photo shoot refers to any session that captures images for a variety of purposes and subjects.
Bottom line
While both involve photography, product shooting has a more commercial focus aimed at showcasing goods, whereas a photo shoot can have a broader artistic or storytelling purpose.
Why bother?
Product shooting is like setting the stage for a theatrical performance. Imagine you’re the director: you carefully select your leading actor (the product), ensuring it’s clean and in perfect condition.Â
Then, you choose a stunning backdrop (the setting) that highlights your star without stealing the spotlight. You adjust the lights to create the perfect mood, just like how a director uses lighting to evoke emotions on stage.
As the curtain rises, you capture the best angles and expressions (photos) of your star, making sure every detail shines, from the glint of a watch face to the smooth texture of a fabric. Finally, you edit the performance, fine-tuning every frame until it’s ready for the audience (your customers) to enjoy and appreciate. In this production, the goal is to make your product not just seen, but truly shine!
Process
ProcessProcess
Set Up the Scene
Decide on a background that complements your product. Set up your lighting equipment to highlight the product’s features.Use props or additional elements that enhance the product without overshadowing it.
Capture the Shots
Take a variety of shots from different angles and distances to find the most flattering perspectives. Stabilize your camera for sharper images.
Review and Adjust
Periodically review the images on your camera or computer to ensure you’re getting the desired results. Tweak lighting, angles, or props as needed to improve the composition and overall aesthetic.
Post-Processing and Finalization
Use photo editing software to enhance colors, adjust brightness/contrast, and retouch any imperfections.
