Research & Audience Understanding
Dive deep into your audience’s preferences, pain points, and interests
Numbers don’t lie !​
1
%
that's the average ROI for content marketing, generating $2.77 for every $1 spent
+
1
Times content marketing performance improves with personalization
What’s in Content Creation?
Blog posts, articles, video scripts, infographics, social media posts, podcasts, email newsletters… and the list goes on!
Content Creation VS. Content Curation
Content Creation
It’s like being the chef in a kitchen, whipping up delicious dishes from scratch. It’s about crafting original content tailored specifically to the audience’s tastes. It’s all about originality and innovation, serving up fresh ideas and engaging stories.
vs
Content Curation
It’s like being the savvy restaurant manager who knows which are the best dishes to pick from different chefs. Instead of creating new recipes, it’s about selecting and sharing high-quality content from other sources, giving the audience a menu of valuable insights.
Takeaway
Both are valuable tools in your content strategy toolbox: creation builds your brand’s voice, while curation adds variety and keeps your feed relevant and diverse.
Think of it this way
To build leadership and deep engagement, prioritize content creation. To keep your audience informed and connected without reinventing the wheel, focus on content curation.
Why bother?
Imagine there were no signposts or billboards along the highways!
Sure, you can still get where you’re going without them if you know the way, but you will not reach your destination if you have no clue.
The destination is your brand without clear, engaging signs (content), you miss the chance to guide new travelers (customers) along your path.
They might take a different route or not even realize your destination exists. Content acts as those essential markers, directing, informing, and persuading people to follow the road to you.
It’s not just about being on the map; it’s about being the obvious, exciting stop along the way.
Process
ProcessProcess
Idea Generation
Brainstorm content ideas that align with your audience's needs and your brand’s goals
Content Creation
Write, design, or produce the content, whether it’s blog posts, videos, infographics, or social media updates
Publishing & Promotion
Once your content is polished, publish it across relevant platforms and promote it through social media, email campaigns, social ads, or Google ads
Analysis & Optimization
Measure the performance of the content (reach, engagement, conversions …) and use the data to refine future content strategies
