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A Coffee Brand

Antonio

The Starting Point

Antonio came to us with an existing brand, or more precisely, a logo. While functional, it lacked originality, distinctiveness, and a strategic foundation. The visual identity felt generic and overused, with no real story or emotional connection behind it.

Our Mission

We were tasked with rebranding Antonio, giving it soul, meaning, and a coherent visual universe. The goal was not just a new look, but a complete repositioning that would stand out in the market and resonate with both local and modern consumers.

Research & Brand Thinking

We began with a deep dive into the Tunisian coffee landscape, studying consumer habits, competitors, and international references.
This process helped us:
- Identify what felt overdone and what was missing
- Explore how Antonio, an Italian name, could offer narrative potential
- Define a brand territory that blends Italian inspiration with Tunisian authenticity

Applied Identity

The new branding was designed to perform across every surface: - Façade: architectural presence that captures attention in a crowded street
- Packaging: Instead of a one-size-fits-all approach, we built a packaging system tailored to each product category
- Digital platforms: consistent storytelling and design coherence across social media, website, and content
Sahar Security
A one-stop, results-oriented marketing powerhouse with over 8 years of experience, blending creativity and strategy effortlessly. Charm included at no extra cost!
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A one-stop, results-oriented marketing powerhouse with over 8 years of experience, blending creativity and strategy effortlessly. Charm included at no extra cost!
Contact Us