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SEO

Your secret ingredient to gain more website traffic

    Numbers don’t lie !​

    1 %
    of online experiences begin with a search engine
    1 %
    Is how much SEO drives more traffic than organic media

    What’s in SEO ?

    Search Engine Optimization, is the art and science of getting your website noticed by search engines like Google. In essence, it’s how you make sure your website appears in search results when people look for things related to your business. The goal is to rank higher, drive more traffic, and ultimately attract more visitors or customers.
    At Advery Agency we make sure that your SEO is a blend of creativity, strategy, and technical know-how that makes your site attractive not only to people but to search engines, too.
    Whether you’re looking to optimize your website traffic or create a website for your business, our goal is to ensure your message is clear,relatable, and resonates with the people who matter most to your business.

    SEO VS SEM

    / the difference ?

    SEO

    SEO is about organically improving your website’s ranking on search engine results pages (SERPs) without paying for ad placements.

    vs

    SEM

    SEM is a broader approach that includes paid search advertising (often called PPC, or pay-per-click) to achieve visibility on SERPs.

    Takeaway

    SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are both strategies to increase visibility on search engines, but they differ in approach and focus.

    Bottom line

    SEO is the marathon runner – it builds long-lasting, organic results but requires time and patience. SEM is the sprinter – it’s fast and effective for immediate traffic, but only lasts as long as your ad budget.

    Why bother?

    / spoiler: it's worth it

    SEO is like planting a garden. First, you do your research (aka find the right keywords) to figure out which plants (or content) will thrive. Then, you prep the soil—optimizing your site structure, loading speed, and mobile-friendliness so everything has a solid foundation to grow. Once you plant those seeds (create content), you have to water them (keep updating and optimizing) and maybe add a little fertilizer (build backlinks) to help them grow strong. It takes time, but with consistent care, your garden will start to flourish, attracting visitors like butterflies who love what they find.

    Process
    ProcessProcess
    01

    Keyword Research

    Start by identifying the right keywords that people are searching for in your niche. Use tools like Google Keyword Planner or Ahrefs to find a mix of high-traffic and niche-specific terms to target.
    02

    Optimize On-Page SEO

    Place those keywords in critical spots: titles, headers, meta descriptions, and URLs. Keep your content naturally engaging while incorporating these terms.
    03

    Create Valuable Content

    Write helpful, relevant, and engaging content that answers your audience’s questions or solves a problem. Quality content not only draws visitors in but keeps them coming back, establishing your site as an authority in its field.
    04

    Build Quality Backlinks

    Aim to get reputable sites to link back to your content. Focus on quality over quantity by collaborating with influencers, writing guest posts, and engaging in industry forums. Backlinks are like endorsements that boost your credibility in search engines’ eyes.
    05

    Monitor and Improve

    Use tools like Google Analytics and Search Console to track your performance. Watch for what’s working and what’s not, and keep refining your approach.

    Let’s get interactive!

    Curious to see how we can make your digital dreams come true? Let’s chat! Reach out to us, and together, we’ll create a website that your users will love, and your competitors will envy!
    A one-stop, results-oriented marketing powerhouse with over 8 years of experience, blending creativity and strategy effortlessly. Charm included at no extra cost!
    Contact Us
    A one-stop, results-oriented marketing powerhouse with over 8 years of experience, blending creativity and strategy effortlessly. Charm included at no extra cost!
    Contact Us