The substantial increase in recent social media activities
The substantial increase in recent social media activities « 85.7% of marketers increased their social media activity when the pandemic began. » (Search logistics, 2024) the imperative for transitioning to a digital approach has become more pronounced than ever, particularly in light of the recent global pandemic, which necessitated extensive […]
ChatGPT 4o: what do we know so far ?
Chat gpt 4o: what do we know so far ? On March 14, 2023, OpenAI launched the latest iteration of its AI language model, GPT-4o. This release represents a significant upgrade from the previous version, GPT-3.5, incorporating advanced text, voice, and image capabilities. After a week of utilizing this new tool, […]
Marketing memes: And how to succeed in them?
Memes are an integral part of internet culture and an effective way to communicate with your customers. Consequently, memes have also become a popular tool for marketers looking to reach their target audience. When it comes to creating memes that will be meaningful to your audience, steer clear of content […]