Trend Smarter, Not Harder: The right guide to trend jacking
Trend Smarter, Not Harder: The right guide to trend jacking The Trend Frenzy “If you know, you know” trends come and go faster than we can refresh our feeds. While they’re fun to create, trends are also vital for building emotional connections with a brand’s audience. A great example is […]
How do we leverage AI in audience behavior?
How do we leverage AI in audience behavior? The first rule of business success is to know your customers as well as possible. Today, consumer data is the ‘golden ticket’ that every company seeks to communicate more effectively with its target audience and craft messages that truly resonate. Artificial Intelligence […]
ChatGPT 4o: what do we know so far ?
Chat gpt 4o: what do we know so far ? On March 14, 2023, OpenAI launched the latest iteration of its AI language model, GPT-4o. This release represents a significant upgrade from the previous version, GPT-3.5, incorporating advanced text, voice, and image capabilities. After a week of utilizing this new tool, […]