Papadam

Publish Date

June 28, 2025

Project Type

Social media content, Audio Visual Production, 3D & CGI

Papadam (Sousse) — Social Media Content, Video Production & CGI

Papadam is a fast-food brand in Sousse known for bold comfort food—especially its cheese naan recipes. Advery partnered with Papadam to build a consistent, performance-oriented content system: high-impact food visuals, short-form videos, and CGI-style creatives designed for social media discovery and daily offers across Sahloul and Khzema.

Concept

Papadam’s signature is the “first bite” experience: warm bread, melted cheese, and generous fillings.
Our concept was to turn that craving into a recognizable visual universe—close-up textures, bold compositions, and repeatable layouts that keep Papadam instantly identifiable on Instagram, Facebook, and delivery-focused content.

Challenge

The fast-food category in Sousse is crowded and attention spans are short. Papadam needed content that:

Stops the scroll in-feed
Makes offers easy to understand in seconds
Stays consistent across daily promotions and menu items
Works for both locations: Sahloul and Khzema

Solution

We built a performance-first content system combining:

A clear visual direction (lighting, framing, textures, brand consistency)
Repeatable creative templates for offers and menu items
High-quality production (food photo/video + CGI-style visuals when relevant) to keep content fresh, adaptable, and platform-ready.

Creating crave-worthy content that boosts visibility and impact on social media

We partnered with Papadam to strengthen their digital presence with a consistent stream of hunger-trigger visuals and short-form videos tailored for social platforms.
The focus was simple: make the products unmistakable, make offers instantly clear, and keep Papadam top-of-mind in Sousse—especially for cheese naan lovers.

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