The substantial increase in recent social media activities: Causes and reasons
The substantial increase in recent social media activities
« 85.7% of marketers increased their social media activity when the pandemic began. » (Search logistics, 2024)
The imperative for transitioning to a digital approach has become more pronounced than ever, particularly in light of the recent global pandemic, which necessitated extensive lockdowns. The digital commercialization system offers a broader spectrum of opportunities for enhancing sales and reaching target audiences.
Therefore, what is it that social media marketers like our agency use social media for ?
Social media marketers, such as those in our agency, leverage social platforms to capitalize on these opportunities. With the significant increase in the time users spend on social media, marketers can effectively engage potential clients through social networks integrated with e-commerce. Statistics show that 66% of marketers utilize social media to generate new business leads, thereby enhancing sales and expanding the agency’s portfolio.
A prevalent strategy in promoting businesses is influencer marketing. Agencies often collaborate with influencers to boost sales, as a credible and popular public persona can establish a bridge of trust between the client and the target audience. This method has been proven to foster trust and build long-lasting relationships in e-commerce.
Additionally, many agencies focus on driving conversions. To achieve this, it is crucial to create content that resonates with and is comprehensible to the target audience. The experience of the average audience differs from that of a professional marketer, making empathy an essential component of the process. After establishing this connection, an analytical phase is required to discern the client’s content preferences. Ergonomics also play a vital role in the user experience; hence, optimizing websites for mobile devices, alongside desktop versions, is strongly recommended. Ensuring a logical and user-friendly process is paramount.
Moreover, marketing agencies use social media platforms to enhance brand awareness. This allows the audience to clearly understand the brand’s offerings, thereby building trust between the brand and the consumer.
In conclusion, a critical aspect of social media marketing is understanding the target audience, which can be effectively achieved through social segmentation. This approach allows marketers to tailor their strategies to meet the specific needs and preferences of different audience segments.
