Know Your Product Inside and Out
Before you can wrap it up nicely, understand your product’s needs. Is it fragile? Does it need to breathe?
Numbers don’t lie !
1
M
packages are sent out daily worldwide
1
$
trillion is the value market of the global packaging market in 2021
What’s in a Trim Packaging ?
Packaging VS Labeling
Trim packaging
The primary function of packaging is to protect the product during transportation, storage, and handling. It ensures the product remains intact and safe from damage, contamination, or spoilage.
vs
Labeling
Labeling provides crucial information about the product, such as the brand name, ingredients, usage instructions, nutritional information, and regulatory details. It helps consumers make informed choices.
Takeaway
Packaging and labeling are two essential components of product presentation, but they serve different purposes and have distinct characteristics.
Bottom line
Packaging is like the protective shell that keeps your product safe and secure, while labeling is the informative tag that tells you what’s inside, how to use it, and why you should care. Together, they create a complete product experience that combines safety with information and appeal!
Why bother?
Just like a superhero’s suit, packaging needs to be functional, durable, and maybe a little flashy. It’s what keeps your product safe while making a grand entrance on the shelf, turning heads and saying, “Look at me! I’m worth it!” So, in the grand adventure of retail, great packaging is your product’s trusty sidekick, ensuring it arrives intact and ready to save the day!
Process
ProcessProcess
Set the Design Mood
It’s time to channel your inner designer! Think about the aesthetic that matches your brand. Go for a minimalist vibe with clean lines and elegant colors.
Choose Eco-Friendly Materials
Sustainability is the name of the game. Opt for recyclable, biodegradable, or reusable materials that keep your product safe while making Mother Nature proud.
Design for Efficiency
Create a design that’s as functional as it is fabulous. Think about how the packaging will be stored, shipped, and opened. This is where you strategize like a chess master, ensuring your packaging is compact, space-efficient, and easy for customers to handle.
Test, Tweak, and Shine!
Time to put your packaging through its paces! Test it under real-world conditions: drop it, shake it, and see how it holds up. Gather feedback, make adjustments, and polish it until it gleams.
