Start with Some Soul-Searching
Picture your brand’s personality. Is it bold and daring? Elegant and refined?
Numbers don’t lie !
1
%
of people recognize a brand by its logo
x
1
Times is the average amount of exposure for an audience to capture a brand
What’s in a Brand Logo?
Brand logo VS brand icon
brand logo
A logo is the brand’s full signature it’s like the “face” of the brand, giving it a unique identity that includes various elements like text, symbols, and colors. A logo can be a complex combination of an icon, brand name, and sometimes a tagline.
vs
brand icon
An icon, on the other hand, is a simplified graphic element that represents the brand in a more minimal, often condensed form. Icons are usually standalone symbols (like Twitter’s bird or Instagram’s camera) and are designed for versatility and simplicity.
Takeaway
A logo and an icon might seem like visual siblings, but they have different roles in a brand’s visual language.
Bottom line
While a logo is the whole “outfit” that tells the brand story, an icon is more like the “nickname” a compact symbol that quickly signals the brand without all the extra details.
Why bother?
Imagine it as your brand’s wardrobe essential, the perfect outfit that shows off your style, vibe, and character, whether you’re on a billboard or a business card. Just like a well-tailored suit or a statement accessory, a great logo doesn’t just “look good” it speaks for you, leaves an impression, and sets the tone for every interaction that follows.
Process
ProcessProcess
Snoop on the Competition
Check out what others in your industry are rocking not to copy, but to see what’s out there and make sure you’re standing out.
Pick Your Colors, Fonts, and Style
Now, the fun part! Choose colors that vibe with your brand’s mood (cool blue, passionate red, you get it) and fonts that say “hello, this is us.”
Create Drafts and Experiment
Sketch out some options, mix and match ideas, and try different layouts. A good logo doesn’t usually happen in one shot.
Refine, Simplify, and Test It Everywhere
Got a favorite? Time to polish! Refine the details, make sure it works big and small, and test it on various backgrounds.
