A Textile Brand With 12 Years of Experience and No Identity to Match.

Here's How We Fixed That

Client

TexMode

Industry

Textile Manufacturing

Location

Tunisia

Services

Visual Identity · Logo Design

Result

Two complete brand directions delivered.

The Brand

TexMode is a Tunisian textile company operating since 2012. Over a decade in the industry, a solid client base, real manufacturing expertise, and a visual identity that communicated none of it. When they came to Advery, they weren't just asking for a logo. They were asking to finally look like what they had already become.

The Challenge

A brand in textile manufacturing sits between two very different worlds: the technical, B2B world of procurement and production, and the craft-driven world of quality, heritage, and human know-how. Most textile brands in the Tunisian and Gulf markets default to generic identities that speak to neither clearly.

TexMode needed an identity that could hold its own in both, sharp enough for professional contexts and distinctive enough to be remembered.

The real challenge was strategic: before any design work could begin, we needed to answer a harder question. Who does TexMode speak to first, and what does that audience need to feel when they encounter the brand?

Our Solution

Rather than present one direction and defend it, we built two complete identities, each with its own logic, its own visual language, and its own strategic argument.

Direction A — The Cotton Standard

A minimal, charcoal and grey identity built around a geometric mark derived from the letter T. Clean, structural, precise. Designed for B2B credibility, the kind of identity that holds authority in a procurement meeting or a trade catalogue.

Direction B — The Heritage Claim

A warm, brown and gold identity with the same mark, this time rendered with depth and texture. Rooted in craft and history. Built for a brand that wants to own the quality-and-provenance narrative in a market where almost no one else is claiming it.

The Result

A complete visual identity system built from a single, strategic decision, not aesthetic preference. TexMode now has a brand that reflects twelve years of expertise and positions them clearly for the next twelve.

For more details about the two brand identities, you can check our latest blog where we show you How to choose between two brand identities.(we can link it to the blog of texmode)

Work with Advery

If your brand has outgrown its identity or never had one to begin with, we can help you find the direction that actually fits your market.

Start your visual journey with us

FAQ

How long does a branding project take?

A complete brand identity project typically runs four to eight weeks depending on scope. Projects that include a strategy phase before design work begin on the longer end, and produce sharper results.

Does Advery work with brands outside Tunisia?

Yes. Advery works with clients across Tunisia, the UAE, and the Gulf region. Brand identity and creative direction work is fully remote-compatible.

What is included in a brand identity project?

A standard brand identity project includes logo design, color palette, typography system, usage guidelines, and mockups across key touchpoints. Extended scopes can include brand strategy, naming, copywriting, and social media templates.

Can you help a brand that already has an identity but needs to evolve it?

Yes. A brand evolution, rather than a full rebrand, is often the right move for an established business. We assess what is working, what is limiting growth, and what needs to change to match where the brand is going.